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 Be Your Own Marketer
So, how does it feel to be a business owner? Exciting? Liberating? How about overwhelming? If you haven’t experienced this last emotion, perhaps the full reality of managing your own company hasn’t quite sunk in.
As an AIM Member, the reality is that you wear many hats: product expert, customer service rep, chief executive officer, accountant, head of new business development, and, along with everything else, director of marketing.
With all the concerns associated with managing a successful home-based business, it is very easy to overlook the marketing function. When most people think about marketing their AIM business, they are likely to think of traditional advertising, which can be costly both in terms of the creative process involved and the expense of purchasing media (radio, print, TV, outdoor signage, etc.).
Nevertheless, effective marketing can make the difference between a home-based business that simply provides some additional income and one that represents a path to financial independence. A well-thought-out marketing program is particularly important during the current decline in our economy. While financial gain may not be the chief priority of many AIM Members, the allure of being one’s own boss—and the freedom and flexibility that go with it—is no small part of the appeal of joining the AIM family. Which brings us to the purpose of this column.
This section of AIM's website will bring you tips on how to more effectively promote your AIM business. We’ll talk about compelling ways to advertise your AIM products, offer tips for dealing with your local media through effective public relations, and outline the steps involved in creating a shoestring marketing communications program.
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